ABOUT
OUR MISSION
Empower sales teams to reach their full potential through a unique blend of expert guidance and innovative solutions. We are committed to driving sales excellence, fostering growth, and delivering tangible results for our clients. With our deep industry knowledge, strategic insights, and unique technology, we aim to transform the way sales teams operate, optimize their performance, and achieve sustainable success. Through our unwavering dedication to excellence and a customer-centric approach, we strive to be the trusted partner that unlocks the true power of sales teams, driving lasting impact for businesses.
OUR VISION
Revolutionizing sales through expertise and technology. We envision a future where businesses transcend limits, achieving unparalleled growth by embracing our innovative approach. Our commitment to excellence and synergy between human insight and technology drives a new era of sales mastery.
OUR VALUES
Excellence: Striving for the highest standards in everything we do, from consultancy services to software solutions, to deliver exceptional results that exceed expectations.
Innovation: Embracing creativity and continuous improvement, consistently pushing the boundaries of conventional sales practices by integrating cutting-edge technology and fresh insights.
Collaboration: Fostering a culture of teamwork, actively encouraging diverse perspectives, and working closely with clients to co-create solutions that drive success.
Integrity: Operating with honesty, transparency, and ethical conduct, upholding the utmost integrity in all client interactions and business decisions.
Customer-Centric: Putting our clients at the forefront of everything we do, deeply understanding their needs, and tailoring solutions that directly address their unique challenges.
Empowerment: Enabling our clients and our team members to achieve their full potential by providing the tools, knowledge, and support needed for success.
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Result-Oriented: Committed to tangible outcomes, focusing on delivering measurable improvements in sales performance and business growth for our clients.
Adaptability: Embracing change, staying agile in a dynamic business landscape, and continuously evolving our strategies to remain relevant and effective.
Learning Culture: Cultivating a culture of ongoing learning, encouraging curiosity, and staying at the forefront of industry trends to provide the most relevant solutions.
Global Perspective: Embracing diversity and recognizing the value of different cultures, viewpoints, and experiences to create solutions that resonate on a global scale.
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OUR TEAM
Hundred Years of Experience
OKAN YILMAZER
Co-Founder / Consultant
Okan is an experienced leader with a proven track record and currently serves as the Chief Marketing Officer and Co-Founder of Midfield Sales. In this role, he shapes target markets, fosters strategic partnerships, and leads innovative marketing strategies, adapting to dynamic market conditions. Previously, as the Area General Manager at Red Bull, Okan oversaw operations across diverse regions, achieving remarkable growth and pioneering new business models for impressive market expansions. With a background at Gillette and Procter & Gamble and a strong educational foundation at Harvard University and BoÄŸaziçi University, Okan Yılmazer is a highly accomplished professional, known for strategic thinking and exceptional leadership.
TANSEL TUNCA
Co-Founder / Consultant
Tansel is an experienced sales executive and is currently Chief Commercial Officer and Co-Founder of Midfield Sales Company. He is responsible for the commercial operations of the company. With leadership stints at Mondelez International and Akzo Nobel, he has a proven track record in driving sales strategies and transformations. Tansel's rich background, including roles at Unilever, Gillette, Savola Foods, and Kimberly Clark, positions him as a notable figure in the sales sector.
PINAR TUNCA
COO / Consultant
Pınar is an accomplished business operations executive with a proven track record of over 25 years in revenue growth, strategic sales operations, and digital transformation across different regions in EMEA. As the Chief Operating Officer of the company, she oversees commercial strategy, operational efficiency, and business expansion initiatives while also providing consultancy to customers in revenue operations.
Previously, as Senior Director of Sales Operations at Oracle, Pınar led pipeline management, CRM implementation, and sales strategy execution across complex, high-growth markets, managing large cross-functional teams.
BELGÄ°N IÅžIK ÇELÄ°K
Consultant
Belgin Isik Celik is a highly accomplished Supply Chain executive with 27 years of experience leading transformational change across multinational and local organizations. Most recently, she served as the Supply Chain and Procurement Director at Oyak - Tamek & Sagra, where she implemented strategic initiatives in IBP (S&OP), Category & Supplier Management , Compliance Management in Procurement, and Logistics Optimization. Previously, at Nobel Ilac, she enhanced operational efficiency End to end, led Supply Chain digital transformation, sustainability initiatives and risk management. With leadership roles at Danone, Ülker (Yildiz Holding), and Procter & Gamble, Belgin has consistently delivered impactful results in supply chain excellence. Recognized as the “Most Influential Supply Chain Professional of Turkey” in 2021, she is known for her strategic vision and exceptional leadership.
FATÄ°H GÖNÇ
Consultant
Fatih Gönç is a seasoned commercial leader with over 26 years of experience in C-Level Sales and Marketing roles at prominent multinational companies. Until April 2024, he served as the Country Manager at Philips Domestic Appliances, overseeing operations for Turkiye and Central Asia. Before joining Philips, Fatih held various leadership positions at Red Bull, including General Manager and Sales Director. His career also includes significant roles at Gillette, Procter & Gamble, Reckitt Benckiser, and Savola Foods, where he developed extensive expertise in sales, marketing, and supply chain management.
Fatih holds a degree in Business Administration from BoÄŸaziçi University and is fluent in English and German. Known for his persuasive leadership and entrepreneurial spirit, Fatih is a key asset to Midfield Sales.
SALÄ°H DERYA DEMÄ°RAÄž
Senior Trainer
Derya is a senior trainer with extensive experience in the FMCG and home electronics sectors, primarily with Procter & Gamble and The Gillette Company. A staunch advocate for teamwork and strategic planning, Derya has demonstrated exceptional leadership skills. With a strong focus on customer management, including chain stores and distributors, Derya has adeptly led a 200-person field sales team, encompassing roles such as Regional Managers, Field Sales Representatives, Merchandisers, and Sales Consultants. This vast experience underscores Derya’s capability to effectively manage sales strategies, team dynamics, and client relationships, significantly contributing to the industry's growth and operational excellence.
MURAT SOÄžUKDERE
Senior Trainer
Murat SoÄŸukdere is a highly experienced professional in the sales and business development sector, with a strong background in the FMCG industry. His career showcases extensive roles at major companies such as Brown-Forman Turkey and Imperial Brands, where he held various leadership positions, including Head of Sales and Country Manager. Murat's expertise includes business development, strategic planning, customer relationship management and leading large sales teams. He has a proven track record of driving sales growth, managing significant turnovers, and implementing organizational changes to enhance business efficiency. His educational background includes a degree in Business Administration from Istanbul University.
EBRU SARIHANLIOÄžLU
Senior Trainer
Ebru is an accomplished sales and marketing executive with over 15 years of experience in the FMCG sector. Graduating from 9 Eylül University's Faculty of Education. Her career includes impactful roles such as National Key Account Sales Supervisor at YBP, and Sales Manager at both Kimberly Clark and Sölen, where she led significant sales growth and market expansion efforts. Recently, Ebru has focused on Sales Marketing & Business Development, leveraging her experience to drive strategic initiatives and strengthen customer relations. Her expertise in sales leadership and business strategy has consistently contributed to her teams' and companies' success in the competitive FMCG sector.
SERHAT SATIR
Consultant
Serhat reveals a diverse and dynamic career spanning engineering, law and physics, with a significant focus on trade marketing, sales operations, and FMCG in the professional arena. His experiences range from General Manager at Ülker Pladis Global and Ülker Bisküvi, roles at Cadbury plc and Procter & Gamble, to early positions in IT management and systems analysis at companies like Gilette, Unilever and International Paper. Serhat's educational background is equally varied, holding degrees from BoÄŸaziçi University, Ä°stanbul Üniversitesi, Questrom School of Business at Boston University and currently pursuing a Master's in Physics at Marmara Üniversitesi. His profile underscores a belief in simplicity, digitalization, and continuous learning across disciplines.
ALMILA DEMÄ°RDAÄž
Consultant
With over 20 years of experience in sales and e-commerce across multiple sectors, Almıla is a seasoned and technology passionate leader who drives market-leading growth and transformation. She worked in various sales and business development management positions at Procter & Gamble in the fast-moving consumer goods sector for 10 years. She then took a step into the world of technology with the General Retail Director at Nokia. Since 2013, she has successively served as Retail Sales Manager and Category Leader at Microsoft Turkey, Amazon Europe (Luxembourg), and Turkey office respectively.
As a former executive at Amazon and e-commerce consultancy start up’s, Almıla has a deep understanding of the e-commerce and technology landscape, as well as the challenges and opportunities for brands and SMEs in the digital era. She is also a member of Lead Network Turkey, a network that aims to attract, retain, and advance women in the retail and consumer goods industry in Europe through education, leadership, and business development.